Delivering a 500% Return on Investment for a Google Ads Campaign
Our Client
Founded in Toronto in 2015 by Jed Jin, Jed North Apparel is a workout clothing company with an extensive catalogue that has been carefully curated to provide fitness lovers, yogis, gym-goers, and anyone who loves to exercise and stay fit with great quality affordable workout clothes and accessories. Today the firm employs thirty staff and ships to 145 countries.
“At Jed North, we work with athletes, designers, or just a regular gym enthusiast like you to understand what the best way is to combine fitness training, performance, comfort, and street lifestyle. Our head office is located in downtown Toronto with warehouse in Markham, Ontario and Houston, Texas”
The Challenge
While the team at Jed North have worked hard to achieve some incredible sales success and brand penetration in just a few short years, they were still keen to optimize their existing sales campaigns as they worked to gain even greater market share. Their initial success, while impressive, only represented a fraction of the overall sportswear market, and for an ambitious young brand they were keen to grow quickly and with impact..
Our Solution
Recognising our proven talent for delivering great results with Google Ads and Google Shopping, the team got in touch with us to explore ways to improve their return on advertising spend. Our forensic review of the firm’s current campaigns revealed several areas where we could make small incremental changes and improvements, as well as correcting errors which were preventing growth. Our recommendations, which were largely focussed on improving sales conversions, were welcomed by the business and were quickly implemented.
The Results
As illustrated in the chart, we delivered exactly the results the client was looking for – quickly and effectively! We exceeded their expectations achieving a 500% return on investment and leveraging revenues of $1m, setting the business on course to maximise sales and achieve stronger brand recognition through Google Ads.
“Thank you so much for all your work – the results are incredible and will help position our business for future success”
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