How We Created An effective Google Ads Strategy to Help A Bridal Store Post-Covid Recovery

Our Client

White of Dublin was created in 2011, out of a sincere desire to provide the ultimate luxury bridal experience. White of Raleigh was opened to share the same experience with a whole new group of brides that deserve nothing but the best!

“Our passion is to make the day you choose your wedding gown as memorable as the day that you wear it”

The Challenge

When the team at White contacted us, they were looking for support to help increase their business by generating more appointments and sales as part of their strategy to rebuild the business post-Covid. Having felt the full effects of lockdowns and ongoing restrictions on weddings, the firm had endured a difficult year and needed to quickly regain their lost momentum. Having searched for potential digital marketing agencies, they chose Digital
Dasher because of our proven track record delivering incredible results using Google Ads.

“Thanks so much for the stats from last month! Looks like things are improving nicely”

Our Solution

We started work on this project by carrying our in-depth research around the wedding dress industry, identifying competitors, and evaluating their marketing campaigns so that we could develop a strategy which would enable White to compete effectively for Google Ad results.
Once we had completed this first part of the project, we were able to setup their Google Ads account and start to develop adverts and campaigns.

The Results

After working with the client for three months, during which time we developed and tested the most effective campaigns and adverts, we started to see some real traction with new enquiries and appointments being booked. This is an industry where clients are expecting to invest a lot of money in a single item of clothing, so the cost of acquisition (so securing an appointment) was as much as $100 at the start of the project, but we had reduced this
to just $33;.16 for each appointment once the campaign started to deliver results and gain traction. The team at White of Dublin were really pleased with these results and are now seeing the level of business that they were enjoying pre-pandemic, having worked with our team to help them get back on track towards achieving their previous growth aspirations.