Helping a Local Store Achieve £1m in Sales Through Google Shopping
Our Client
Based in Dorset, UK, S2AS is perfectly located close to the only full wakeboard cable on the south coast and some of the most popular kitesurfing destinations in the UK. Offering a range of clothes, equipment, and training courses for snowboarders, kitesurfers, and wakeboarders, the business positions itself as a lifestyle retailer, with both a physical shop and an online store. The firm continually attracts new business and consistently retains 90% of its customers.
“Established in 2002 S2AS have become known as the rider owned rider run extreme sports leaders in the UK.”
The Challenge
Having great customer retention is a real bonus for a business because it means that each new customer adds real value to the business. This also meant that it was important to attract new customers who would help build long-term resilience. While the shop attracted lots of interest, there was certainly scope to further develop online sales through Google Ads and Google Shopping.
Our Solution
Google Shopping was an obvious opportunity for a firm with a great track record and an extensive range of stock addressing a specific niche. The fact the business is owned and operated by enthusiasts adds real value to the principal marketing messages and helped to elevate its profile amongst the target audience.
Capturing this and translating it into a sales strategy was an exciting project, and one which the S2AS team felt was fully addressed through our previous experience and proven expertise.
Our initial review of the firm’s current campaigns helped us identify opportunities for improvement and we were able to make various recommendations and subsequent changes to ensure campaigns were designed to deliver results. Working with the team to implement the changes and assess results was rewarding for everyone involved.
The Results
Working closely with the S2AS team, we were able to refine and reposition their Google Ads to deliver impactful results and the data speaks for itself. We achieved a 16.53p conversion cost and a 1,436% return on investment, delivering in excess of £1m in sales!
Lets Talk
Lets talk about your business goals.
